Selected work

Marketing case studies: designers, remodelers, and builders.

Five firms from the residential design and build trade, five different starting points: two kitchen and bath studios, two remodelers, and a custom builder. The studios lead, because taste and trust are where this trade sells. Every number here is real, published work, in the client’s own voice.

Index
05 case studies · Est. 2021
Studio
Illume · Chicago · Nationwide
System
Get found · Build trust · Book the work
Scroll to enter

( 01 / 05 · Selected work )

Studio StrattonCustom kitchen & bath design case study

From referral-only to a 5.0★ public reputation their circle already trusts.

Studio Stratton contemporary kitchen with sculpted island and black French range
Plate I · Custom kitchen & bath design
Niche
Custom kitchen & bath design
Location
San Diego, CA

Studio Stratton had decades of trust and almost none of it visible to anyone outside their circle. Illume turned that reputation into a public, five-star presence built on the studio's own voice. New clients now arrive already sold on the work. Referrals stopped being the only way in.

Read the case study

( 02 / 05 · Selected work )

Artistic Kitchen Cabinets & DesignCabinet showroom & kitchen remodeling case study

1000% more inbound leads and 500% more organic traffic since partnering with Illume.

Artistic Kitchen walnut cabinetry with white stone island and backsplash
Plate II · Cabinet showroom & kitchen remodeling
Niche
Cabinet showroom & kitchen remodeling
Location
Mountain View, CA

Artistic Kitchen was the Bay Area's best-kept secret, invisible beyond the showroom. Illume rebuilt their presence end to end so the work could be found by the people already looking for it. Traffic and inquiries have compounded ever since. People now walk into the showroom already trusting the work.

Read the case study

( 03 / 05 · Selected work )

Honeycutt GroupKitchen, bath & flooring remodels case study

Meta ads delivering a steady weekly flow of leads, on a 4.9★ reputation built from under 5 reviews.

Honeycutt Group white shaker kitchen remodel with sculpted range hood
Plate III · Kitchen, bath & flooring remodels
Niche
Kitchen, bath & flooring remodels
Location
Salisbury, NC

Honeycutt Group was chasing every lead with barely a review to their name. Illume built the demand engine: paid campaigns with their own landing pages and a reputation that gives homeowners a reason to answer. The pipeline stopped depending on luck. Steady inquiries now arrive every week.

Read the case study

( 04 / 05 · Selected work )

Inspired BuildersDesign and build remodeling case study

7 scattered lead sources unified into one system that sends the first text in seconds and books in-home consultations, on 350+ five-star reviews.

Inspired Builders modern kitchen remodel with marble slab backsplash and black pendants
Plate IV · Design and build remodeling
Niche
Design and build remodeling
Location
Sunnyvale, CA

Inspired Builders had interest coming from seven directions and no way to answer it fast. Illume unified everything into one system that sends the first text in seconds, backed by a five-star reputation. No inquiry waits, and none slip through. Interest becomes an in-home consultation before competitors return the call.

Read the case study

( 05 / 05 · Selected work )

Hann BuildersHigh-end custom homes since 1993 case study

One passing mention of a home tour became a multi-channel campaign and a press release carried by 450+ outlets.

Hann Builders modern home pool terrace with loungers and glass walls
Plate V · High-end custom homes since 1993
Niche
High-end custom homes since 1993
Location
Houston, TX

Hann Builders' homes spoke for themselves, but their presence online stayed quiet. Illume rebuilt the brand in the firm's own voice, starting with an editorial website, then turned a single home-tour mention into a campaign the firm never had to ask for. The presence finally matches the craft.

Read the case study

( Fair questions )

Asked before every call.

Are these real clients, or examples?

Every firm above is a current or recent Illume client. The numbers on each page come from that client’s own ad account, CRM, review profiles, or analytics, not composite or hypothetical figures.

Do these case studies describe what you sell today?

Yes. Every engagement here runs the work we sell now: content and a Google presence in the studio’s own voice, reviews that compound, websites that rank, and, for the remodelers, the campaign and concierge system that sends the first text in seconds and books the consultation. The mix differs by path, and the voice is always the client’s.

Who do you build this for?

The residential design and build trade: interior designers, kitchen and bath studios, cabinet dealers and showrooms; remodelers, design and build firms, and custom home builders; and the dealer-sold cabinet, countertop and outdoor-kitchen brands they carry. Each audience has its own path and its own page.

How long does it take to see results like these?

Reviews, the Google profile, and the voice move within the first weeks. Search and AI presence compound over quarters. Campaigns settle into a rhythm inside a 90-day optimization window. Results and timing differ by firm. Where a case study above states a timeframe, it is that firm’s, and none of them is a promise about yours.

What if my firm is starting close to zero?

Several of the firms above started there: word of mouth only, a handful of reviews, and no system for answering an inquiry fast. That is a common starting point in this trade, not a disqualifier. What you do need is work worth showing, a reputation that holds up, and someone on your side who can close.

Next step

Five firms, five starting points. Yours is next.

A three-minute application, read personally. Every application gets a reply by email from hello@illumedigitalstudio.com. If it fits, that reply is your invitation to the call.