( Case study · Hann Builders )
Hann Builders: one mention became a campaign for a Houston custom builder.
Hann Builders has built high-end custom homes in Houston since 1993. When Stephen mentioned in passing that one of their homes was on the Modern Home Tour, Illume turned it into a campaign across social, email, Google, and the press, without being asked. That is how the work compounds.
- Client
- Hann Builders
- Niche
- High-end custom homes since 1993
- Location
- Houston, TX
- Case
- 05 / 05
Plate I · High-end custom homes since 1993
( 01 · Before )
Three decades of craft, a quiet presence
Hann Builders has built high-end custom homes in Houston for more than three decades, real longevity and real proof of work, but their presence online undersold it. Finished homes sat in a camera roll, the firm's history did none of the selling, and homeowners researching a custom builder had little to find.
Plate II · the starting point
( 02 · The build )
Plate III · the build
A presence rebuilt around the work, then multiplied
Illume rebuilt Hann Builders' presence around the homes themselves: an editorial website in the firm's own voice, and content on Instagram, email, and Google that reads like Stephen wrote it. Then came the moment that shows the difference. During a routine check-in he mentioned one of their homes was being featured in the Modern Home Tour. He was not asking for anything. Illume built the campaign anyway: a social countdown, an email to past clients, Google posts, neighborhood content, and a press release.
( 03 · After )
Visibility that compounds
That press release was picked up by more than 450 outlets. Hann Builders now shows up on page one for three times as many searches as a year ago. And every new project arrives into a system that turns it into content across the channels a homeowner checks before they call, without the firm having to think about it.
( In their words )
“Our digital presence finally matches the quality of our homes. The website redesign alone was worth it, but the ongoing strategy is what really sets them apart.”