( Case study · Inspired Builders )
Inspired Builders: seven lead sources, one system that books the consultation.
Inspired Builders had leads coming in from seven different places (Yelp, Houzz, Thumbtack, Google, their website, Google Ads, and Meta) with no single system tying them together. Illume built the pipeline that sends every one of those sources a first text in seconds, qualifies the homeowner, and puts a real in-home consultation on the calendar.
- Client
- Inspired Builders
- Niche
- Design and build remodeling
- Location
- Sunnyvale, CA
- Case
- 04 / 05
Plate I · Design and build remodeling
( 01 · Before )
Leads everywhere, a system nowhere
Inspired Builders was generating real demand (Yelp inquiries, Houzz messages, Thumbtack requests, Google and website form fills, Google Ads and Meta leads), but every source lived in its own silo. Response times varied by channel, qualification was inconsistent, and leads were falling through the cracks between platforms.
Plate II · the starting point
( 02 · The build )
Plate III · the build
One pipeline for every channel
Illume built a unified lead-capture and CRM system routing all seven sources into a single pipeline that replies to every new lead right away and asks the qualifying questions the moment an inquiry comes in, regardless of which platform it started on. The paid campaigns were rebuilt around booking in-home consultations directly, not just collecting form fills.
( 03 · After )
Inquiries become consultations
Every inquiry now gets its first text in seconds no matter where it originated, and the paid campaigns are booking in-home consultations directly rather than handing the team another form fill to chase. Inspired Builders has built a review base of 350+ five-star reviews across four platforms and ranks in the top 1% of contractors on BuildZoom, so the homeowners who do get booked arrive already convinced.