( Your dealers sell your brand. Give them a reason to post it )
Dealer marketing for cabinet, countertop and outdoor-kitchen brands.
Give your dealers a reason to post. We tell your story in your own voice, hand your dealers finished content they run as their own every month, and build the dealer-network program that keeps them posting, gets their pages found, and brings new dealers and designers to you.
( The fear, named )
“Our dealers love the product and never post about it.”
Your marketing director has a plate that is already full. Your dealers have showrooms to run. Everyone agrees the brand should be more visible, and nobody has the hours to make it so.
We run the brand’s social in its own voice, answer every comment, and feature your dealers’ work every week. Then the monthly Dealer Content Kit gives each showroom finished, co-brandable posts written from the dealer’s point of view, delivered through your dealer portal, so posting about the brand takes a dealer minutes instead of an afternoon.
The dealer-network program closes the loop: Illume listed as your pre-approved co-op partner so dealers’ co-op funds cover part of their program, dealer pages made crawlable so a brand-plus-city search can return the dealer, launch kits for new products and finishes, dealer scorecards, and a co-branded landing page for your dealers on our site.
( The fit )
Built for brands sold through dealers.
Read both columns before you apply. This path is for family-owned or founder-led brands with a dealer network to support and a story worth telling in their own voice.
Apply if
Don’t apply if
( Honest proof )
Proof: the dealers and showrooms we already grow.
We have not worked for a manufacturer yet, and we will not pretend otherwise. What we have done for years is grow the showrooms and studios your brand depends on. Studio Stratton, a kitchen and bath design studio and cabinet dealer in San Diego, carries a 5.0-star public reputation and a brand system their circle recognizes. Artistic Kitchen Cabinets & Design, a cabinet showroom in Mountain View, grew inbound leads 1000% and organic traffic 500%. We already speak dealer, and we know what makes a showroom post about a brand: finished content in their voice, a reason to post it, and a scorecard that shows it working.
A showroom tags your brand in a finished kitchen. The brand reshares it in its own voice and credits the dealer that week. The project becomes a co-brandable post in next month’s Dealer Content Kit, lands on the dealer’s page so a brand-plus-city search can return the showroom, and shows up on their scorecard. Three other dealers see it and post their own.
( Fair questions )
Asked before every call.
Do you have manufacturer clients today?
Not yet, and we say so on this page. Our clients are the studios, showrooms, and dealers your brand sells through, which is exactly why the Dealer Content Kit reads like a dealer wrote it. Your dealer base is our client base.
What is the co-op partner designation?
Illume listed as your brand’s pre-approved marketing partner, so a dealer’s co-op funds cover part of their Illume program under your existing rules. It gives dealers a reason to use the money they already accrue, and it gives the brand a partner who already understands how showrooms work.
How is dealer and brand marketing priced?
Pricing is shaped by path and scope, and we get specific once we understand your business, never before.
Do you post on our dealers’ accounts?
No, never, under a manufacturer agreement. We run the brand’s own accounts and hand your dealers finished, co-brandable content they post themselves. A dealer who wants Illume to run their own showroom marketing comes in through the Studios and Showrooms path, where your co-op program can cover part of it.
Who owns the content?
You do. Every asset, including the Dealer Content Kit and the written brand voice guide, belongs to the brand. Nothing posts without your approval, two weeks are planned ahead, and dealer pricing, dealer and designer lists, and your unreleased product roadmap stay confidential.
What is not included?
Paid advertising management, website design or development, management of dealers’ own social accounts, on-site photography or video crews, and print or literature design. Each is scoped separately if you want it, so the program stays clear.