( Case study · Studio Stratton )
Studio Stratton: from word of mouth to a system that sells itself.
Studio Stratton built its reputation the old way: referrals, relationships, word of mouth. Illume turned that trust into a public, five-star reputation that pre-sells every consultation before it's booked.
- Client
- Studio Stratton
- Niche
- Custom kitchen & bath design
- Location
- San Diego, CA
- Case
- 01 / 05
Plate I · Custom kitchen & bath design
( 01 · Before )
Trusted, but invisible
Studio Stratton had what most firms spend years chasing: a client base that trusted them completely. But that trust lived entirely offline, in a small circle of referrals. Outside that circle, the studio was close to invisible, with no system converting its reputation into new inquiries.
Plate II · the starting point
( 02 · The build )
Plate III · the build
Turning reputation into a system
Illume built a review-generation engine so the studio's existing reputation finally had somewhere to compound, and rebuilt the public presence around the studio's own voice rather than an agency template: photography, tone, and pacing matched to how their circle already talks about the work.
( 03 · After )
A presence that matches the work
Studio Stratton now shows up where new clients are actually looking, with a reputation that reads as an extension of the studio itself. A custom client-dashboard app, built for their project handoff process, reinforces that same premium positioning at every touchpoint.
( In their words )
“Before Illume, we relied entirely on word of mouth. Now our website and Instagram work together as a system.”