( Case study · Honeycutt Group )
Honeycutt Group: from fewer than 5 reviews to a 4.9-star remodeler pipeline.
Honeycutt Group had no consistent way to create demand and almost no reputation to convert it. Illume built them Meta ads with their own landing pages and lead routing, on top of a review engine that turns finished projects into proof. As of fall 2026 the ads deliver a steady weekly flow of qualified leads, against a 4.9-star rating across 61 reviews.
- Client
- Honeycutt Group
- Niche
- Kitchen, bath & flooring remodels
- Location
- Salisbury, NC
- Case
- 03 / 05
Plate I · Kitchen, bath & flooring remodels
( 01 · Before )
Great work, no demand engine
Honeycutt Group did excellent remodeling work, but had no consistent way to generate new leads beyond word of mouth, and almost no digital footprint to prove the quality once someone did find them. A handful of reviews was the whole reputation.
Plate II · the starting point
( 02 · The build )
Plate III · the build
A paid engine, and a reason to say yes
Illume built Meta ads with dedicated landing pages and lead routing, tuned to grow lead volume without wasting spend. Underneath it went a review-generation system that turns every finished project into new Google reviews, so the homeowners those ads reach find a firm worth calling. Local search work ran alongside it.
( 03 · After )
A pipeline that arrives every week
The Meta ads deliver a steady weekly flow of leads, and it lands them on a 4.9-star reputation built from 61 reviews, up from fewer than 5 when the work started. Now the ads bring in leads, and the reviews help turn them into calls.
( In their words )
“The Meta ads and CRM automation Illume built for us changed everything. We went from chasing leads to having a steady pipeline.”