The blog
Marketing guides for the design and build trade
How designers, showrooms, remodelers, and builders show up in AI answers, win the local search that matters, and turn a website into a lead engine. Written from client work, not theory.
Guides by topic: AI search, Google Business Profile, and landing pages
July 10, 2026The Design and Build Firm's Guide to AI Search VisibilityWe measured who AI engines actually name when buyers ask for a designer or builder. In a July 2026 study of 1,400 cited sources, 72.5% of firms showed up in only one engine.All paths · Read article
Studios and Showrooms · July 10, 2026 · Google Business Profile for Interior Designers: The AI-Era Playbook
Your Google Business Profile stopped being a map pin and became a data feed AI engines read before recommending a designer. Here is the playbook for design studios. Read articleRemodelers and Builders · July 10, 2026 · Google Business Profile for Home Builders and Remodelers: What AI Engines Need to See
For remodelers and custom builders, your Google Business Profile is now the first thing AI assistants check before naming you. Here is what to fix so they can. Read articleRemodelers and Builders · July 10, 2026 · 5 Landing Page Mistakes Costing Remodelers and Builders Booked Consultations
Ad spend only pays off if the page it lands on converts. Five fixable landing page mistakes that quietly cost design and build firms booked consultations. Read article
Your Google Business Profile stopped being a map pin and became a data feed AI engines read before recommending a designer. Here is the playbook for design studios. Read articleRemodelers and Builders · July 10, 2026 · Google Business Profile for Home Builders and Remodelers: What AI Engines Need to SeeFor remodelers and custom builders, your Google Business Profile is now the first thing AI assistants check before naming you. Here is what to fix so they can. Read articleRemodelers and Builders · July 10, 2026 · 5 Landing Page Mistakes Costing Remodelers and Builders Booked ConsultationsAd spend only pays off if the page it lands on converts. Five fixable landing page mistakes that quietly cost design and build firms booked consultations. Read articleWho each guide is for
Every guide is tagged by path: Studios and Showrooms, Remodelers and Builders, or all paths. Start with yours, then read the AI search guide, which applies to the whole trade.