Illume Digital Studio Logo

A Website That Converts, SEO That Ranks, and Marketing That Delivers Results

Honeycutt Group

Bright and modern kitchen with white marble countertops, pendant lights, and Honeycutt Group logo overlay in the center
Typography showcasing font styles and an About Us section, with a description of Honeycutt Group's commitment to quality kitchen, bathroom, and flooring services
Smartphone resting on a marble countertop, displaying Honeycutt Group's website with a profile of Conor Honeycutt, the owner and operator
Close-up of a sleek white marble countertop with brass cabinet handles, showcasing luxurious kitchen materials
Website screenshot featuring Honeycutt Group’s team photo and service details for kitchen and bathroom remodeling
Screenshot of a Google search result showing Honeycutt Group Cabinets and Flooring ranked #1 in the map pack for kitchen remodeling in Salisbury, NC

Before working with Illume Digital Studio, our online presence was nearly nonexistent, and leads were inconsistent. After just one call with JD, I knew this was exactly what my company was missing.

His team took marketing completely off my plate, and within two years, we’ve expanded to two locations—now planning a third.

Our online presence has skyrocketed, and the volume of leads we receive is night and day.

If you’re ready to take your business to the next level, Illume Digital Studio is the team to get you there.

— Conor Honeycutt | Founder

Client Overview

Honeycutt Group is a veteran-owned, family-run home remodeling company serving the Greater Charlotte Metro Area.

Specializing in kitchen and bathroom renovations, as well as flooring installations, they’re known for their quality craftsmanship and commitment to affordability.

With a hands-on approach and a focus on customer satisfaction, they’ve built a strong reputation for high-quality, personalized renovations.

However, despite their expertise and growing client base, their digital presence wasn’t effectively capturing their credibility or attracting consistent leads.

The Challenge

Even with steady referrals and a strong reputation, Honeycutt Group struggled with inconsistent lead flow.

  • Their website wasn’t generating inquiries.
  • They had no social media presence.
  • Their Google Business Profile (GBP) was underdeveloped, with fewer than five reviews and no optimization.

As an ambitious entrepreneur, founder Conor Honeycutt had big plans to expand across the Greater Charlotte area.

But without a strong online presence, they were missing out on potential clients actively searching for remodeling services.

To scale effectively, they needed a digital strategy that would bring in a consistent pipeline of high-quality leads.

Our Approach

We executed a comprehensive digital marketing strategy to transform Honeycutt Group’s online presence and drive consistent lead flow.

Website & SEO:

We completely redesigned their website, replacing its cold, outdated look with a warm, engaging design. We added real team and project photos to build trust and rewrote the copy to resonate with their ideal clients.

Beyond design, we launched a comprehensive SEO strategy:

  • Conducted keyword research to target high-intent search terms.
  • Optimized and expanded website content to improve rankings.
  • Created new service pages and blog posts to capture more search traffic.

 

Social Media:

We established a strong brand presence on social media by optimizing their Facebook page, creating an Instagram account, and posting consistent, value-driven content to engage potential clients.

Google Business Profile & Reputation Management:

  • Launched a review campaign that took them from under 5 reviews to 40+ glowing reviews.
  • Fully optimized their GBP, improving search rankings and credibility.

 

Paid Ads:

After strengthening their organic presence, we launched targeted Facebook ads to further increase lead generation and accelerate their growth.

By combining website improvements, SEO, social media, local search optimization, and paid ads, we built a scalable marketing foundation for long-term success.

The Results

Our strategy transformed Honeycutt Group’s digital presence into a powerful lead-generation machine.

Key Metrics:

  • 📈 735% Increase in Organic Keywords: They now rank for significantly more search terms, increasing visibility.
  • 📈 350% Increase in Organic Traffic: More potential clients are discovering their services.
  • 📈 1200% Increase in Leads: Their optimized website, SEO, and social media now generate a steady flow of inquiries.

 

Business Growth & Expansion:

  • 🏢 Within 18 months, they opened a second location in Raleigh, NC.
  • 📍 They have aggressive plans to expand into two more locations by the end of 2025.
  • 📈 Increased lead volume led to hiring additional salespeople to keep up with demand.

 

Dominating Google’s Search Results

Thanks to SEO, website optimization, and Google Business Profile improvements, Honeycutt Group now ranks at the top of search results for key industry terms.

Their business is now featured prominently in Google’s Map Pack and organic search results, attracting high-intent prospects searching for kitchen and bathroom remodeling services.

Your Vision, Our Expertise—Where Design Meets Strategy To Build Success

Let’s build together!

Get In Touch

Have questions? Let’s schedule your free consultation!
We’d love to learn more about your business. Share your goals, and let’s explore how we can help bring them to life.

We’ll only use your details to follow up on your inquiry. By submitting this form, you consent to receive SMS, phone, and email updates about our services, with the option to opt-out anytime.

Want a Clearer Path to Instagram Growth?

This isn’t a generic audit. It’s a handcrafted strategy built by our content team, specifically for design studios who are ready to grow with clarity, consistency, and confidence.

We’ll show you what’s working, what’s not, and exactly how to strengthen your presence, without adding more to your plate.

By submitting this form, you consent to receive email updates about our services, with the option to opt-out anytime.

To maintain the quality and depth of each strategy, we only create a select number each month. If we’re unable to fulfill your request due to fit or capacity, we’ll let you know and prioritize you for the next available spot.

Excited? Us Too. Let’s Make Sure It’s a Match.

This offer is hands-on and intentionally limited—so we can give each designer the attention they deserve.

If this feels like something you’d love support with, just fill out this quick form. We’ll personally review every response and follow up—no ghosting, ever.

We’ll only use your details to follow up on your inquiry. By submitting this form, you consent to receive SMS, phone, and email updates about our services, with the option to opt-out anytime.